FOUNDER

With many years of experience in purchasing and design – both in the fashion and furniture industries – Jamel has developed a deep understanding of high-quality materials, fit, and individual design. He spent over nine years at PKZ, one of Switzerland's leading fashion houses, where he headed the PKZ MEN trend department and was responsible for purchasing and managing various denim brands. He then deepened his expertise at Jelmoli as a buyer for men's clothing and shoes, further refining his commitment to quality and exclusivity.

Today, Jamel brings his know-how to Jeans.ch, where he lives his passion for denim – but his journey didn’t stop there.

He was repeatedly approached by friends and acquaintances who, like him, were in search of perfectly fitting, high-quality trousers. Not off the shelf, but individual, personal, and thoughtfully designed.

This led to the creation of JEANS LAB: a brand for those who refuse to settle for compromises. Custom-made jeans and chinos, crafted from the finest fabrics, with endless personalization options. For trousers that not only fit but also showcase character – yours.